For the ones who are going somewhere.
The mountains in the Summit Series were not chosen for height.
They were chosen for what they ask of the people who climb them.
Seven mountains. Seven voices.
Seven facets of the same mindset — the relentless forward pull of a person who refuses to stay where they are.
Each frame carries the name of one mountain. Together, they form a complete philosophy of becoming.
Not a collection.
A creed.
The number is not marketing. It is a commitment etched into the titanium of every frame.
One hundred eleven was chosen because it reads as deliberate. Three identical digits. A number that cannot be mistaken for convenience.
When 777 frames have shipped, the founding allocation closes. Year Two opens on 17 June 2027 — the High Ascent — and the numbering continues from there.
The frames already in the world are the frames already in the world. The first 777 will never be made again.
Two paths.
One is public. One is private.
Each frame drops on its own date. To own one, you join the waitlist for that peak. When allocation opens, climbers on the waitlist receive priority access.
Kilimanjaro launches on 17 July 2026. From Year Two forward, every Summit Series drop aligns with The High Ascent — 17 June, each year.
The Series is not bought. It is built.
Peak by peak. Year by year.
Eleven complete Series are reserved before the public drops begin. Editions 001 through 011, across all seven frames, sold as Series — not as singles.
The eleven founding patrons enter the permanent record of the brand. Their numbers are etched into the first frame of every drop. Their names are inscribed in the master ledger.
When the eleventh patron is named, Founding Allocation closes — permanently.
Every frame in the Summit Series is built to the same specification.
Mazzucchelli M49 bio-acetate. The same acetate used by the world’s most respected independent eyewear ateliers. Hand-polished in Cadore.
Zeiss CRX polarised. UV400. Optically clear. Engineered for altitude — the Zeiss optical standard carried by alpinists for over a century.
Hand-riveted hinges. Material specific to each peak — steel, titanium, stainless, tungsten carbide. Designed to outlast the frame.
GPS coordinates of the peak, etched in titanium on the inner left temple. The PEAKVIEW wordmark on the outer right. Edition number — 001 through 111 — on the inner right. Hand-finished in Cadore.
Made to order in Italy. Six to ten weeks from order to delivery. Each frame is inspected, numbered, and shipped from the Veneto.
Every frame in the Summit Series carries an Altitude Code, etched in titanium on the inner temple.
The code unlocks lifetime Elite tier in Basecamp — the digital ascent record that pairs with the frame.
The frame is the key.
The Mountain is the destination.
Eyewear can be copied. The relationship between a physical object and a digital identity cannot.
Each year on 17 June, the climbing year closes and the next begins.
The date is not chosen by the brand. It is chosen by the Alpine ibex — the animal etched into the Summit Series mark. In the week before the solstice, the ibex climbs from its wintering grounds to the highest exposed terrain it can reach, following the snowmelt to the alpine zone.
From Year Two forward, every Summit Series drop aligns with this date. The Mountain in Basecamp resets. The new allocation opens. The climbing year begins.
The Mountain follows the ibex.